The actions organized by the Asociatia Produs de Cluj contribute to the development and promotion of small entrepreneurs, especially those from rural areas, but not only, in this sense organizing especially traditional fairs, thus ensuring the representation of Cluj County nationally and internationally. Through the facilities provided, craftsmen and farmers are encouraged to preserve the traditions, the presence at trade fairs helping them to promote and sell their products, thus contributing to the growth and development of the local economy. These are entrepreneurs who produce fruits and vegetables, jams, jams, natural juices and syrups, cold pressed oils, wines, bee products, but also small farmers who sell cheese, pork products, gingerbread, homemade chocolate, cakes, all prepared according to recipes passed down from generation to generation. The fairs held under the brand "Produs de Cluj" also include lavender and lavender-based products, folk costumes and their necessary accessories, handmade jewelry, ceramics, carved wooden objects and leather goods. The success of the organized fairs is ensured, first of all, by the fact that the partners of the Asociatia Produs de Cluj exhibit traditional food objects and preparations, made in their own households and workshops.